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September 3, 2007
Privacy's Hot ... It Just Doesn't Sell
Wired: Startup Offers Privacy For Sale -- But Is Anyone Buying?
A 2007 study by researchers at Carnegie Mellon and the University of California at Berkeley found that most subjects were unwilling to spend even a quarter to keep someone from selling sensitive information about them -- such as their weight or number of sex partners.
"People prefer money over data, always," says Alessandro Acquisti, assistant professor of information technology and public policy at CMU.
Posted by mhall at 11:52 AM | Add Comment
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