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December 20, 2007
FTC Approves Google/DoubleClick Merger
internetnews.com -- FTC Approves Google/DoubleClick Merger:
"The approving commissioners also stated that the privacy issues raised by merging the two companies' immense repositories of consumer data are 'not unique to Google and DoubleClick'; moreover, they determined that questions not directly related to antitrust issues are beyond the legal scope of an FTC merger review.
"Still, consumer privacy remains a serious concern in the development of online advertising, the commissioners said. As a companion piece to the majority statement, today they also proposed a set of principles for privacy and behavioral marketing.
"Pamela Jones Harbour, the lone dissenting commissioner, wrote in her statement that an unconditional approval of the merger would fail to adequately address both the anticompetitive and privacy concerns.
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