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April 15, 2008
Microsoft Argues for More Consumer Information Control
Microsoft is arguing in favor of privacy controls that would give customers a little more control over how their information is used:
“Companies that keep records of page views or collect other information about consumers for the purpose of delivering ads should post a privacy policy on the home page, implement reasonable security procedures, and retain data only as long as necessary to fulfill a legitimate business need.
“Companies that deliver ads or services to unrelated third-party sites should ensure that consumers receive notice of the privacy practices of those sites.
“Companies that develop profiles of consumer activity to deliver advertising across unrelated third-party sites should also offer consumers a choice about the use of that information.
“Third parties should be required to obtain consent from consumers before using sensitive, personally identifiable information, such as health conditions, sexual behavior or religious belief, for behavioral advertising.”
Sounds good, and perhaps slightly more expansive than what Google and others would prefer. But it also sounds like the sort of thing that could devolve into a single checkbox on a Web form, just like all the other checkboxes people click to get at something that interests them.
(Link)
Posted by mhall at 3:36 PM | Add Comment
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